This App Will Figure Out Your EXACT Shade of Foundation

While I’ve found a few good matches through the years, nailing down a perfect foundation shade for my skin has been, what seems like, a never-ending battle. So when I received news about MATCHCo, a new beauty app that promises a unique shade customized to my skin tone through a series of photos, I was immediately intrigued.

MATCHCo prides itself on their patented technology’s ability to analyze skin tone and color and blend a customized formula for every woman. According to the brand, the process is so precise that the app has blended formulas for over 500 women so far (creating a perfect match for 98%!) and has never blended the same color twice. Not only is the foundation mixed just for you, but it boasts an all-in-one blueprint, delivering a primer, high color coverage foundation, hydration and the benefit of antioxidants (think green tea, peptides and vitamin E) to your skin in one pump.

After excitedly downloading the app, I was directed through a superspecific process, starting with the calibration of my phone’s camera to ensure precise images. After my camer was properly calibrated, the app walked me through the photos (they’re so close-up that they’re pretty much scans) needed of my wrist, cheeks and forehead in order to analyze my skin tone. Once these images were taken and processed (in less than 2 minutes), I was taken to a page displaying my custom formula packaged in a luxe bottle. The next step was clicking “Add to Basket” (the foundation retails for $49) and waiting anxiously for the bottle to come in the mail—easy as that.

In about a week, my foundation arrived, and I was more impressed than ever. Not only did the formula perfectly match my skin (I barely needed to blend!) but it came housed in a superluxe glass bottle with my name printed on it as well as the date it was mixed for me. When it comes time to re-order (because I will be re-ordering), the app stores your past scans for quick purchasing, or lets you re-scan as many times as you’d like to ensure your foundation matches your ever-changing skin tone year-round. Better yet, it ensures you’ll never have to guess what shade matches your skin in-store ever again.

So, what are you waiting for?