For years, industry insiders have known that some of the most interesting things in beauty come from Korea. Everything was kept under wraps until the digital revolution allowed for American women to take notice. It all started with BB cream, the single product that put Korean beauty, also known as K-Beauty, on the map. Since then, interest in K-Beauty has piqued. Want to know where it all stemmed from and what’s slated to be the next big thing? We’ve got the story right here.
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